Understanding BYOK (Bring Your Own Key)
In the past, video hosting platforms built their entire business around reselling storage and bandwidth.
They bought infrastructure from providers like AWS, MUX, or Bunny, then repackaged it, added limits, and sold it back to
users at a markup.
The more you grew, the more you paid — not because it cost more to deliver your videos, but because platforms had to
create artificial limits to justify their plans.
This model made scaling painful and expensive for creators and businesses alike.
The Shift: How the AI Era Changed Everything
The AI era didn’t just change how we create. It changed how software itself is built.
Behind every platform today lies a network of open APIs, cloud infrastructure, and intelligent automation that anyone
can now access directly.
For years, most platforms acted as resellers. They bought storage and delivery from providers like MUX or Bunny,
packaged it, added limits, and sold it back to users at marked-up prices.
To make these bundles work, they had to artificially restrict storage, bandwidth, or features, turning scalability into
a business model instead of a right.
In this new API-driven world, that middle layer is no longer needed.
BYOK (Bring Your Own Key) emerged as a smarter, freer way forward.
It lets you connect directly to the same infrastructure that large platforms use, without paying the markup or being
boxed into rigid pricing tiers. You bring your own credentials, your own key and instantly unlock the same world-class
engines they rely on.
By connecting your own MUX or Bunny Stream account to Skippz, you are running on professional-grade video infrastructure
trusted by major global brands, but with your own keys, your own usage, and your own pricing.
BYOK represents a shift from platforms owning the experience to users owning the engine.
It is technology finally working the way it should — open, flexible, and in your control.
How It Works
1. Connect your provider
Link your MUX or Bunny Stream account to Skippz using a simple API key.
This securely connects your own video infrastructure so you can start managing videos instantly.
2. Create, organise, and amplify
Once connected, Skippz gives you the creative tools to make your videos more effective.
You can upload, organise, and customise every detail, design your player, protect your content, and use data-driven
insights to grow your reach.
It’s more than management — it’s empowerment.
3. Pay as you go
You pay your provider directly for storage and bandwidth based on real usage, not predefined limits.
This keeps your costs transparent, flexible, and entirely under your control.
Your videos never touch Skippz servers.
You stay in full control of your content, infrastructure, and growth.
Why BYOK Is the Future of Hosting
Because Skippz doesn’t resell infrastructure, we don’t need to impose limits or bundle storage into rigid plans.
That allows us to focus on what really matters, building smarter, better tools for creators and businesses.
We invest our energy into features that add value around your videos:
- Custom branding and player design
- Advanced analytics
- Password protection and access control
- AI-powered captions and insights
- Monetisation through Spotlights
You only enable and use features when you need them.
No waste. No upsells. No unused features hidden behind expensive tiers.
True Pay-As-You-Go Freedom
In traditional platforms, your monthly fee covers fixed limits whether you use them or not.
With BYOK, you only pay for what actually happens — storage, bandwidth, and delivery directly to your chosen provider.
It’s true pay-as-you-go freedom that grows with you.
You are no longer locked into a platform’s economy.
You own your infrastructure.
Skippz powers your experience.
In Short
BYOK represents a new era of software - an era where platforms don’t resell your usage, they empower it.
With Skippz, you bring the engine, and we build the cockpit.
Together, that’s unlimited potential.
