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Understanding Floating Timeline Logic

Last updated on Dec 23, 2025

When videos include multiple marketing elements, timing becomes complex.

Viewers do not always behave predictably. Some act immediately, others wait, skip, or ignore elements entirely.

The Floating Timeline Logic in Skippz exists to handle this reality.

Instead of forcing rigid timelines that can break the viewing experience, Skippz adapts marketing elements dynamically based on viewer behaviour and element configuration.

This ensures your videos remain watchable, intentional, and free from conflicts.

Why Floating Timeline Logic Exists

Traditional video marketing tools rely on fixed timestamps.

If something is scheduled for 2:00, it appears at 2:00 no matter what.

This creates problems when:

  • A form pauses the video

  • An element stays on screen longer than expected

  • A viewer delays interaction

  • Multiple elements overlap in timing

Floating Timeline Logic solves this by allowing marketing elements to shift intelligently rather than collide.

Fixed Timelines vs Floating Timelines

Fixed Timeline

  • Elements appear strictly at their assigned timestamps

  • Viewer behaviour is ignored

  • Conflicts are common

  • Viewers can be overwhelmed or blocked

Floating Timeline

  • Elements respect their intended order

  • Actual appearance adapts to viewer interaction

  • Conflicts are resolved automatically

  • The video experience remains natural

Skippz uses floating timelines whenever rigid timing would harm usability.

What Triggers Floating Behaviour

Floating Timeline Logic activates when certain conditions are met.

This commonly happens when:

  • A blocking element has no expiry or available time

  • A form plays while the video continues

  • A viewer delays submitting or skipping an element

  • Multiple elements exist after a long-running interaction

In these cases, Skippz prioritises sequence and experience over absolute timestamps.

How Floating Timeline Logic Works

At a high level, Skippz evaluates three things continuously:

  1. Element type

  2. Viewer interaction

  3. Timing constraints

Based on this, elements may either:

  • Appear at their original time

  • Be delayed until earlier interactions finish

  • Be skipped entirely if their valid window has passed

This happens automatically without requiring manual intervention.

Forms and Floating Timelines

Forms are the most common trigger for floating behaviour.

When Play Video in the Background is enabled

  • The video continues playing

  • The form overlays the video

  • You may optionally set an expiry time within the video timeline

If no expiry time is set:

  • The form remains active indefinitely (until skipped or filled)

  • Subsequent elements are pushed forward

  • The timeline becomes fully floating

If other elements have expiry or availability windows:

  • Those elements will not appear if their valid time passes while the form remains active

  • This prevents outdated or mistimed prompts from appearing late

When Play Video in the Background is disabled

  • The video pauses when the form appears

  • An available duration can be set

  • The form disappears automatically after that duration if untouched

In this case:

  • Floating behaviour is minimal

  • The timeline resumes cleanly once the form closes

Call to Actions and Floating Behaviour

Call to Actions also participate in floating logic.

Blocking CTAs

Image and text CTAs behave similarly to forms when displayed.

If they remain active beyond their intended window, later elements may shift or be skipped.

Soft CTAs

Button CTAs coexist with the video and are less disruptive.

They typically do not cause timeline shifts unless combined with blocking elements.

Multiple Elements in One Video

When several marketing elements exist in a single video, Skippz follows these principles:

  • Element order is preserved

  • Viewers are never trapped unless it's intended by the user

  • No two blocking elements compete for attention

  • Expired elements do not resurface later

  • The video always remains playable

This allows you to design complex strategies without manually calculating edge cases.

When Elements Will Not Appear

An element will not be shown if:

  • Its expiry or availability window has passed

  • A previous interaction delayed the timeline beyond its valid range

  • Showing it would interrupt a more critical interaction

This behaviour is intentional and protects viewer experience.

Designing With Floating Timelines in Mind

For best results:

  • Use expiry or available times when order matters

  • Avoid stacking too many blocking elements back to back

  • Use soft elements for long videos

  • Let floating logic handle unpredictability

Floating timelines are not a limitation.

They are a safeguard.

Key Takeaways

  • Floating Timeline Logic adapts to viewer behaviour

  • Elements shift when rigid timing would cause conflicts

  • Expired elements are skipped intentionally

  • Viewer experience always takes priority

  • Complex setups remain stable without manual tuning

Floating Timeline Logic is what allows the Skippz Marketing Suite to remain powerful without becoming fragile.

You define the strategy.

The system ensures it behaves correctly.