Forms allow you to collect viewer information directly inside your videos without sending viewers elsewhere. Each video can have one form.

Using Forms in Your Videos

Forms allow you to capture viewer information directly inside your videos, without sending viewers away or interrupting the experience unnecessarily.

Each video in Skippz can have one form, giving you clarity and control while keeping the viewing experience focused.

Adding a Form to a Video

To add a form:

1. Open your video

2. Go to the Marketing tab

3. Click Add Element and select Form

Once added, you can fully configure how the form looks, behaves, and interacts with the video.

Choosing What Information to Collect

You can decide exactly what information you want to collect from viewers.

By default, Skippz provides common fields such as:

• Viewer name (First, Last Names)

• Email address

• Phone number

You can also create custom fields to match your workflow.

A maximum of four fields can be selected per form.

This limit is intentional and helps maintain higher completion rates.

Form Behaviour Options

Forms in Skippz are highly configurable. How they behave depends on two key settings.

Play Video in the Background

This setting controls whether the video continues playing when the form appears.

When this option is turned on

• The video continues playing while the form is displayed

• The form overlays the video without stopping playback

• You can optionally set an Expiry Time

The Expiry Time determines when the form should disappear from view if the viewer does not submit or skip it.

This expiry is set within the video timeline, not as a fixed number of seconds.

Important behaviour to understand

If an expiry time is not set, and there are other marketing elements scheduled after the form, the marketing timeline becomes dynamic.

This means:

• Subsequent elements may be pushed back in time

• The system adapts based on how the viewer interacts with the form

• Elements may appear later than their original timestamps

If expiry or available times are set for other elements, and the viewer submits or skips the form after those times have passed, those elements will not be shown.

This adaptive behaviour is part of Skippz’s floating timeline logic.

You can learn more about this behaviour here:

👉 Floating Timeline Logic Explained

When this option is turned off

• The video pauses when the form appears

• Viewer attention is fully focused on the form

• You will see an Available Duration option

The Available Duration defines how long the form stays visible if the viewer does not submit or skip it.

This gives you full control even when the video is paused.

Form Display Method

By default, forms are displayed as overlays that take up the full video view.

This makes forms a blocking element, designed to capture attention.

However, Skippz also allows a less disruptive option.

Display Form as a Button

You can choose to display the form as a button instead of an immediate overlay.

When this option is selected:

• The button appears during the video

• The video continues playing normally

• The button is considered a soft element

When the viewer clicks the button:

• The full form opens

• The form then behaves exactly according to its settings

This includes:

• Whether the form is skippable

• Whether the video plays in the background

• Whether expiry time or available duration applies

The button itself coexists with the video, while the form inherits all configured behaviour only after interaction.

Timing the Form

Forms can be triggered at:

• The start of the video

• The end of the video

• A custom timestamp

Timing works in combination with:

• Play video in the background

• Available duration

• Expiry time

• Viewer interaction

When multiple elements exist in a single video, Skippz intelligently manages their order and visibility using floating timeline logic.

Viewing Submitted Leads

Once a viewer submits a form:

• The lead appears in the Leads tab

• Data is stored securely with the video it came from

• Leads can be sent to external tools using integrations

  

Key Concepts to Remember

• Each video can have one form

• Forms are blocking elements unless shown as buttons

• Play video in the background controls whether playback stops

• Expiry time and available duration define visibility rules

• Floating timeline logic adapts element timing based on viewer behaviour

Forms in Skippz are designed to be powerful without being disruptive.

You stay in control of the strategy, while the system ensures the experience remains natural for your viewers.