Call to Actions allow you to guide viewers toward a specific next step while they are watching your video.
Unlike traditional video CTAs that simply appear and disappear, Skippz Call to Actions are designed to be intentional, adaptable, and behaviour-aware.
They work alongside forms and other marketing elements without disrupting the viewing experience.
Each video can contain up to five Call to Actions, giving you flexibility without clutter.
Adding a Call to Action
To add a Call to Action:
-
Open your video
-
Go to the Marketing tab
-
Click Add Element and select Call to Action
Once added, you can choose the CTA type, configure its appearance, and control how and when it appears in the video.
Types of Call to Actions
Skippz supports three CTA types. Each serves a different purpose and fits different engagement moments.
Image Call to Action
Image CTAs allow you to display a visual element with a clickable destination.
They are ideal for:
-
Highlighting products or offers
-
Driving traffic to landing pages
-
Creating visually strong prompts
When displayed, image CTAs take over the video view and are considered blocking elements.
Text Call to Action
Text CTAs provide a clean, minimal way to guide viewers.
They are useful when:
-
You want a subtle prompt
-
Visual distraction should be minimal
-
The message itself is more important than visuals
Like image CTAs, text CTAs are blocking elements when shown.
Button Call to Action
Button CTAs are the most flexible option.
They:
-
Appear as buttons over the video
-
Do not interrupt playback by default
-
Coexist with the video until clicked
Because of this, button CTAs are considered soft elements.
When a viewer clicks a button CTA, the configured action is triggered and the CTA is removed from the video.
CTA Behaviour and Interaction
What happens when a CTA is clicked
Once a viewer clicks any Call to Action:
-
The CTA is immediately removed from the video
-
The destination link opens based on your configuration
You can choose whether links open:
-
In the same tab
-
In a new tab
This applies to all CTA types.
Styling and Visual Customisation
All Call to Actions can be styled to match your branding.
Depending on the CTA type, you can customise:
-
Colors
-
Text
-
Overlay appearance
-
Button position
This allows CTAs to feel native to your video rather than intrusive overlays.
Timing Call to Actions
CTAs can be scheduled to appear:
-
At the start of the video
-
At the end of the video
-
At a specific timestamp
Timing works in combination with other marketing elements such as forms.
When multiple elements exist in a video, Skippz manages their behaviour intelligently to avoid conflicts.
Blocking vs Soft CTAs
Understanding how CTAs interact with the video is important.
Blocking CTAs
Image and text CTAs are blocking elements.
They take over the video view when shown and demand attention.
Soft CTAs
Button CTAs are soft elements.
They can remain visible while the video plays and do not interrupt playback unless clicked.
This distinction allows you to mix strong conversion moments with lighter guidance throughout a single video.
CTAs and Floating Timeline Logic
When multiple marketing elements are added to a video, Skippz uses floating timeline logic to manage how they appear.
This means:
-
CTAs adjust dynamically based on viewer interaction
-
Elements do not overlap or trap the viewer
-
Later elements may shift if earlier interactions take longer than expected
If a CTA has an expiry or availability window and the viewer interacts after that window has passed, the CTA may no longer appear.
This behaviour ensures the video experience remains natural and intentional.
You can learn more about this logic here:
👉 Floating Timeline Logic Explained
Using Multiple CTAs in One Video
A single video can contain up to five CTAs.
You can combine different CTA types to create structured engagement paths.
For example:
-
A soft button CTA early in the video
-
A blocking text CTA mid-way
-
A strong image CTA near the end
Skippz ensures these elements behave correctly without overwhelming the viewer.
Key Concepts to Remember
-
Each video can have up to five Call to Actions
-
Image and text CTAs are blocking elements
-
Button CTAs are soft elements
-
CTAs are removed once clicked
-
Timing adapts based on viewer behaviour
-
Floating timeline logic manages multiple elements intelligently
Call to Actions in Skippz are designed to guide, not interrupt.
You define the intent.
Skippz ensures the experience stays clean, adaptive, and effective.